While it’s true that the purpose of a business is to sell a product or service, many people never take the time to sit down and determine just what their business is going to offer and to whom they will be offering it to.
The “missing step” being referred is commonly known as finding your niche, or determining your target market in the internet market.
Taking the time to decide what your niche market is the smartest way to get started. Once you know why you want to contact people, then you will know to whom it is you need to communicate with and for what reason.
What this means is that you need to take the time to first, decide what information or product you're going to offer. Next, you need to determine if there is a market for this product, the market’s size, and whether or not they have disposable income that they are willing to spend on products or services related to their area of interest. Put another way, “Is there a target market for this product?”
In case you're not sure just what a niche is, it's a very specific portion of a much larger market. For instance, Internet Marketing is a market. But, e-book marketing, list building and traffic conversion are niche markets within the larger market. Take the time to measure your market and, if any of the previously mentioned criteria aren't true for the niche market you’re considering, then look for another niche. The reason that people are online is two-fold: information and community. Everyone on the Internet wants to find more information on a given subject or, they are looking for people with similar interests (community).